Product structure:
    As a standard maker and forthgoer and the biggest product manufacturer on interactive speech technology in China, the NIVS closely grasps the trend and huge market that the Chinese household appliances upgrade to digitalization and intellectualization, and provides to family users of the new generation with the followings:

    A. Core product of the third generation of intelligent family digital entertainment system such as a digital television set-top box, an integrated intelligent family control system, etc.
    B. Multimedia entertainment products that meet the application habits of the consumers most and have the highest video & audio experience, such as an interactive intelligent television, a digital sound system, etc.

A.Intelligent audio:Mckinsey predicted in one report that the compound annual growth average of consumed electronic products in China will achieve 12%, at about 1,000 billion RMB in total until 2010, which will occupy 25% of the global consumed electronic products. On the one hand, China is the second biggest global electronic product consumption market behind America; on the other hand, China has become the biggest production base of video & audio products in the world.

B.Intelligent set-top box: the digital television will be the control center of the intelligent household appliances/household equipments in the future, and the evolution from traditional CATV to intelligent digital television will be the drive of development for the whole industry.

C.Intelligent television products: the second generation of family entertainment center by taking the flat panel television and DVD as the representative is evolving to the third generation of family digital entertainment center which takes the intelligent control as the core. There are about 0.3 billion traditional televisions in Chinese families. The intelligent control set-top box not only leads the traditional simulation televisions to receive the digital television signals, but also updates the traditional simulation television as the control center of the intelligent household system.